AUTO KOUTEK - MG
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#e2e2e2
Accent
#797979
Accent
#464646
Text
#fdfdfd
Background
#adadad
Accent
#010101
Background
Typography
Headings set in mmcbold (a sans-serif — clean, modern, and optimized for digital), body in mmcregular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTO KOUTEK - MG uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AUTO KOUTEK - MG is authoritative and decisive, cool and detached, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js.
Market Presence
Local market, headquartered in Liberec, CZ.
CZ
Liberec, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
AUTO KOUTEK - MG
Dealer name followed by the car brand.
#e2e2e2
Light gray used for background elements.
Favorit
Used for headings, providing a modern and clean look.
MG Logo
The MG logo features the letters 'MG' inside an octagon shape.
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