Autolakovna Vráto
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Autolakovna Vráto anchors on Yellow (#fbf7eb) as their primary brand signal, paired with Red (#c92419), and accented by Red. The palette leans warm — inviting and energetic.
#fbf7eb
Primary
#c92419
Secondary
#dd9d92
Accent
#d34e42
Accent
#1a1919
Text
#585555
Accent
Typography
Headings set in Cera Pro (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Autolakovna Vráto is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Crimson Red
Used in the logo and as an accent color, creating a sense of urgency and professionalism.
Cera Pro
Used for headings and body text, creating a modern and readable appearance.
Before and after photos
Showcasing the quality of the paint jobs.
Vráto typeface
The word "VRÁTO" is written in a large, bold, sans-serif typeface with a slightly rounded appearance.
Service icons
The service icons are simple, white, line-art style illustrations on a red background.
Vráto Bold Font
The word "VRÁTO" is displayed in a large, bold, sans-serif font, likely custom or a very distinctive choice.
Flat Iconography
The service icons (car, van, etc.) are simple, flat, white illustrations on a red background.
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