Automato
The Sage“Plánujete koupit ojetý vůz? Neriskujte problémy a nechte si poradit od profesionálů: Oborná asistence s koupí ojetého auta už do 24 hodin.”
Serves Individuals planning to buy a used car
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Automato anchors on a vivid Orange (#f48025) as their primary brand signal, paired with Orange (#fbb794), and accented by Red. The palette leans warm — inviting and energetic.
#f48025
Primary
#fbb794
Secondary
#7f0000
Accent
#e06f06
Accent
#f96226
Accent
#fefaf8
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Automato uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Automato is authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
stock, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
Bright Orange
#f47e21 used as a primary color, conveying energy and trustworthiness.
Poppins
Used for headings, providing a modern and readable feel.
Pomůžeme Vám s koupí ojetého auta
Used in the description, emphasizing their service.
Shield with Checkmark
A shield with a checkmark inside, symbolizing security and verification.
Social Media Intelligence
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