Auto Matulka logo

Auto Matulka

The Everyman

Prodej a servis voz KIA a DONGFENG v Plzni

Automotive Sales·Car Dealership·automatulka.cz

Serves Individuals and families in Plzen and surrounding areas seeking new or used cars and reliable car service.

AvenirNextCyr-RegularReliableProfessionalCustomer-focusedApproachable10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

Quality serviceCustomer satisfactionIntegrityExpertise

Color Intelligence

Auto Matulka anchors on Blue (#101e2a) as their primary brand signal, paired with Blue (#000055), and accented by Gray. The palette balances warm and cool tones.

#101e2a

Primary

#000055

Secondary

#000000

Background

#a8a9aa

Accent

#c6c6c6

Accent

#d61127

Accent

balanced palette(3w/3c)Blue · Gray · Red

Typography

Headings set in AvenirNextCyr-Demi (a sans-serif — clean, modern, and optimized for digital), body in AvenirNextCyr-Regular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
AvenirNextCyr-RegularBodySans Serif
Aa
AvenirNextCyr-DemiHeadingsSans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
fontelloUIDisplay

Logo Anatomy

Auto Matulka uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Auto Matulka is authoritative and decisive, technically detailed.

Confidence
75%
Technicality
70%
Formality
65%
Enthusiasm
55%
Warmth
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

KIADONGFENGprodejservisPlzeň

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Local market, headquartered in Plzen, CZ.

Origin

CZ

Headquarters

Plzen, CZ

Market Scope

local

Languages

cs

Auto Matulka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Auto Matulka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Red

Signature ColorSupporting

Used for highlighting key elements and calls to action.

Consistency70%
Website
ActiveOccasional

Auto + Surname

Naming ConventionSupporting

The brand name combines 'Auto' with the owner's surname.

Consistency90%
Website
ActiveOccasional

KIA logo

Signature ShapeSupporting

The KIA logo is a stylized, connected lettermark with sharp angles and a modern, geometric design.

Consistency90%
Website
ActiveOccasional

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