AUTOPAVEL logo

AUTOPAVEL

The Everyman
Automotive·Automotive Sales·autopavel.com

Serves Individuals looking for affordable used cars

Helvetica NeueReliablePracticalApproachableTrustworthy11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

IntegrityCustomer SatisfactionQualityTransparency

Color Intelligence

AUTOPAVEL anchors on a vivid Yellow (#fce633) as their primary brand signal, paired with Orange (#b08a27), and accented by Gray. The palette leans warm — inviting and energetic.

#fce633

Primary

#b08a27

Secondary

#a1a1a0

Accent

#2a2928

Background

#cbcbcb

Accent

#4f4e4e

Text

warm palette(6w/0c)Yellow · Orange · Gray

Typography

Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Trebuchet (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Helvetica NeueHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif
Aa
TrebuchetBodySans Serif
Aa
RobotoUISans Serif
Aa
HelveticanavigationSans Serif

Logo Anatomy

AUTOPAVEL uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

AUTOPAVEL is authoritative and decisive, energetic and passionate, urgent and action-driven.

Confidence
80%
Urgency
75%
Enthusiasm
70%
Warmth
65%
Technicality
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

autobazarprodejvýkupautomobilůjablonec

Design Playbook

Photography

Stock, Candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, headquartered in Jablonec nad Nisou, CZ.

Origin

CZ

Headquarters

Jablonec nad Nisou, CZ

Market Scope

local

Languages

cs

AUTOPAVEL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AUTOPAVEL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

fef538

Signature ColorSupporting

Used for highlights and accents, creating a sense of urgency and attention.

Consistency70%
WebsiteSocial
ActiveOccasional

Roboto

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency80%
Website
ActiveOccasional

AutoCheck logo

Signature ShapeSupporting

The AutoCheck logo features a stylized engine icon inside a circle, presented on a bright orange background.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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