AUTOPOTŘEBY HP, s.r.o.
The Everyman“Auto HPZ s.r.o. - autosoučástky a náhradní díly”
Serves Car owners and mechanics
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AUTOPOTŘEBY HP, s.r.o. anchors on a vivid Red (#820909) as their primary brand signal, paired with Red (#af5b5a), and accented by Orange. The palette leans warm — inviting and energetic.
#820909
Primary
#af5b5a
Secondary
#f1efed
Background
#cec9c6
Background
#b4acab
Background
#a08b82
Accent
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Verdana CE (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTOPOTŘEBY HP, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AUTOPOTŘEBY HP, s.r.o. is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
AUTOPOTŘEBY HP, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AUTOPOTŘEBY HP, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Red
Used in the logo and some text elements, conveying reliability and strength.
Verdana
Used for headings and body text, providing a clean and readable appearance.
HPZ
Used as a recognizable abbreviation of the company name.
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