Autopůjčovna JSCAR
The Everyman“Pronájem auta v Praze bez skrytých poplatků a s neomezenými kilometry. Vozy doručíme na letiště, k vám domů nebo do práce.”
Serves Tourists and locals needing temporary transportation in Prague
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autopůjčovna JSCAR anchors on a vivid Yellow (#ffd200) as their primary brand signal, paired with Orange (#dddad5), and accented by Orange. The palette leans warm — inviting and energetic.
#ffd200
Primary
#dddad5
Secondary
#e89c12
Accent
#4c453b
Accent
#25231f
Background
#fefefe
Background
Typography
Headings set in Century Gothic (a sans-serif — clean, modern, and optimized for digital), body in PT Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Autopůjčovna JSCAR uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Autopůjčovna JSCAR is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
stock, realistic
natural
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
cs, en
Autopůjčovna JSCAR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Autopůjčovna JSCAR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used for accents and calls to action, specifically #ffd200.
25 Years
Highlighting 25 years of tradition.
JS-Car Logo Font
The JS-Car logo uses a distinctive, bold, yellow font with a handwritten feel for the 'rent a car' tagline.
Social Media Intelligence
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