AUTOSAMUEL
The Everyman“- vozidlo si může pronajmout fyzická nebo právnická osoba, která předloží platný občanský a řidičský průkaz”
Serves Businesses and individuals needing commercial vehicles
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AUTOSAMUEL anchors on Blue (#12abb4) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#6d6a6a
Accent
#12abb4
Primary
#353535
Background
#fcfcfc
Background
#000000
Background
#292828
Background
Typography
Headings set in Maven Pro (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTOSAMUEL uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
AUTOSAMUEL is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
stock, realistic
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Teal
Used for button highlights and accents throughout the website.
1995
Founding year mentioned in the description.
Car Silhouette Logo
The logo features a stylized silhouette of a car, suggesting automotive services.
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