AUTOspektrum 2000 | Škoda
The Everyman“Sada zimních kompletů, plná nádrž a úhrada cestovného. Pouze u nás!”
Serves Individuals and families seeking reliable and affordable vehicles.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AUTOspektrum 2000 | Škoda anchors on Green (#ebf6f2) as their primary brand signal, paired with Blue (#0e3a2f), and accented by Green. The palette leans cool — projecting trust and professionalism.
#ebf6f2
Primary
#0e3a2f
Secondary
#75f3ab
Accent
#25211a
Accent
#97a7b4
Accent
#605547
Accent
Typography
Headings set in SKODANext (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTOspektrum 2000 | Škoda uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AUTOspektrum 2000 | Škoda is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Stock Photography, Product Photography
natural
full_color
flat
header
rounded
moderate
image
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, headquartered in Mariánské Lázně, CZ.
CZ
Mariánské Lázně, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Škoda Green
Used in highlights and accents throughout the website, particularly in buttons and interactive elements.
SKODANext
Modern sans-serif font used for headings and body text, conveying a sense of innovation and clarity.
2000
Part of the brand name, possibly indicating the founding year or a significant milestone.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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