AUTOTRAK
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#a2a2a2
Accent
#797979
Accent
#cccccc
Accent
#010101
Background
#535353
Accent
#2b2b2b
Text
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTOTRAK uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AUTOTRAK is formal and professional, cool and detached, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Triangle Logo
The logo features a triangle shape with interlocking blocks inside, creating a distinctive geometric design.
Paving Stone Close-up
The website uses close-up photography of paving stones and finished walkways, highlighting the texture and detail of their work.
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