Avast logo

Avast

The Creator

Avast | Télécharger le VPN et l’antivirus gratuits | 100 % gratuit et facile

Technology·Antivirus Software·avast.com

Serves Home users and small businesses

MierB03ReliableSecureUser-friendlyInnovative10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

SecurityPrivacyInnovationAccessibility

Color Intelligence

Avast anchors on a vivid Orange (#ff7801) as their primary brand signal, paired with Orange (#ffad69), and accented by Orange. The palette leans warm — inviting and energetic.

#ff7801

Primary

#ffad69

Secondary

#ffd5b1

Accent

#ff902e

Accent

#fffefd

Background

#000000

Background

warm palette(6w/0c)Orange

Typography

Headings set in MierB03 (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
MierB03HeadingsSans Serif
Aa
HelveticaBodySans Serif
Aa
Noto Sans KRBodySans Serif

Logo Anatomy

Avast uses a wordmark — the brand name IS the logo, relying on typography alone. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, tech.

Type

Wordmark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

4/10

moderncleantech

Brand Character

Avast is authoritative and decisive, energetic and passionate.

Confidence
81%
Enthusiasm
73%
Warmth
62%
Technicality
55%
Formality
48%
Voice Person

first_plural

Reading Level

high_school

CTA Style

urgent

Signature Words

antivirusVPNgratuitsécurité

Design Playbook

Photography

stock, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Illustration

Yes

Navigation

top

Call to Action

rounded

Spacing

loose

Hero Approach

image

Digital Footprint

Built on Bootstrap, active on 4 social platforms.

Built withBootstrap
Social
facebookinstagramtwitteryoutube

Market Presence

Global presence, based in CZ.

Origin

CZ

Market Scope

global

Languages

fr

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Wordmark
IconText

Primary shape: rectangle

Complexity40%
moderncleantech

Brand Codes

Avast Orange

Signature ColorSupporting

The color #ff7801 is used for the logo, calls to action, and accents.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

100 % gratuit et facile

CatchphraseSupporting

Repeated phrase emphasizing the free and easy-to-use nature of the product.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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