AVAYA logo

AVAYA

The Creator

Contact happens once. Connection is forever.

Technology·Communication Solutions·avaya.com

Serves Businesses seeking communication and collaboration solutions

Noto Sans JPInnovativeReliableCustomer-focusedEfficient11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

Customer connectionInnovationEfficiencyCollaboration

Color Intelligence

AVAYA anchors on Red (#da271b) as their primary brand signal, paired with Red (#e4655c), and accented by Red. The palette leans warm — inviting and energetic.

#da271b

Primary

#e4655c

Secondary

#ec928c

Accent

#f4c3bf

Accent

#ff0000

Accent

#fffefe

Background

warm palette(6w/0c)Red

Typography

Headings set in Noto Sans Latin (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Noto Sans JPBodySans Serif
Aa
Noto Sans LatinHeadingsSans Serif
Aa
Oxygensecondary_headingSans Serif
Aa
Noto Sans JP LatinnavigationSans Serif

Logo Anatomy

AVAYA uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, professional.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

moderncleanprofessional

Brand Character

AVAYA is formal and professional, authoritative and decisive, technically detailed.

Confidence
85%
Technicality
80%
Formality
70%
Enthusiasm
65%
Warmth
50%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

customer experiencesbusiness efficiencyAI-poweredcollaborationsolutions

Design Playbook

Photography

professional, corporate

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

active on 3 social platforms.

Social
twitteryoutubelinkedin

Market Presence

Global presence, based in US, communicating in 8 languages.

Origin

US

Market Scope

global

Languages

en, pt, zh, fr, de, it, es, ja

AVAYA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AVAYA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
moderncleanprofessional

Brand Codes

Avaya Red

Signature ColorSupporting

Used in the logo and as a primary brand color.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

AI-Powered Communication

Proprietary TechnologySupporting

Highlighting the use of AI in their communication and collaboration tools.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

AVAYA

Acronym CodeSupporting

The brand name itself is an acronym.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Avaya wordmark

Typography CodeSupporting

The Avaya wordmark uses a bold, sans-serif typeface with a distinctive 'Y' where the right arm extends beyond the left.

Consistency90%
Website
ActiveOccasional

Interview style

Photography Style CodeSupporting

The photography style features a professional interview setting with two people in a well-lit, modern office environment.

Consistency70%
Website
ActiveOccasional

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