Avis
The Ruler“Odpovědi na nejpalčivější dotazy najdete v sekci věnované nejčastěji kladeným otázkám.”
Serves Travelers, both business and leisure
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Avis anchors on a vivid Red (#d2002a) as their primary brand signal, paired with Red (#7d0615), and accented by Red. The palette leans warm — inviting and energetic.
#d2002a
Primary
#7d0615
Secondary
#d1aeb3
Accent
#dccbcd
Accent
#ffffff
Background
#9b555e
Accent
Typography
Headings set in Open Sans Bold (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Avis uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern, bold.
Wordmark
rectangle
Text
3/10
Brand Character
Avis is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
stock, lifestyle
natural
full_color
flat
standard
rounded
moderate
Digital Footprint
active on 4 social platforms.
Market Presence
multinational, based in XX.
XX
multinational
cs
Avis is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Avis. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Red
Used in the logo and as a highlight color throughout the website.
Avis
The brand is known by its acronym.
Social Media Intelligence
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