Avocado Reality - Ing. Richard Schwarz
The Everyman“Prodej nemovitostí.”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Avocado Reality - Ing. Richard Schwarz anchors on a vivid Orange (#ea9e01) as their primary brand signal, paired with Yellow (#979000), and accented by Yellow. The palette leans warm — inviting and energetic.
#ea9e01
Primary
#979000
Secondary
#d9c376
Accent
#fefefe
Background
#be9702
Accent
#000000
Background
Typography
Headings set in raleway-semibold (a sans-serif — clean, modern, and optimized for digital), body in raleway (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Avocado Reality - Ing. Richard Schwarz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Avocado Reality - Ing. Richard Schwarz is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Wix, active on 4 social platforms.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Avocado Green
A muted green used in the logo and website design.
Avocado
Using 'Avocado' in the brand name.
Ing. Richard Schwarz
The founder's name is part of the brand.
Avocado shape
The letter 'O' in 'Avocado' is replaced with an avocado shape.
Rounded sans-serif
The logo uses a rounded sans-serif font for the words 'AVOCADO REALITY'.
House shape
A simple house shape is placed above the word 'AVOCADO'.
Social Media Intelligence
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