Avokado

The Everyman

“Malé změny, které fungují – a ještě k tomu chutnají.”

Food & Beverage·Food Products·avokado.cz

Serves Health-conscious consumers

bebas-neue-lightHealthyApproachableModernConvenient11/12 intel

What Drives Them

🏠

The Everyman

Relatable and down-to-earth. Connects through belonging.

HealthTasteConvenienceQuality

Color Intelligence

Avokado anchors on Red (#a01417) as their primary brand signal, paired with Orange (#393328), and accented by Gray. The palette balances warm and cool tones.

#a01417

Primary

#ceccd0

Accent

#393328

Secondary

#a29ea8

Background

#676269

Accent

#b48d4f

Accent

balanced palette(3w/3c)Red · Gray · Orange

Typography

Headings set in bebas-neue-light (a display face — designed for headlines and visual impact), body in elina-web (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

bebas-neue-light— HeadingsDisplay

bebas-neue-bold— secondary_headingDisplay

elina-web— BodySans Serif

open-sans— navigationSans Serif

Logo Anatomy

Avokado uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

modernclean

Brand Character

Avokado is energetic and passionate, simply spoken and accessible.

Enthusiasm

70%

Confidence

65%

Warmth

60%

Formality

45%

Urgency

40%

Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

Avokadoavokádoovocezdravérecepty

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

saturated

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Websitehttps://avokado.cz

Built withwordpress

Social

facebookinstagram

Market Presence

Nationwide presence, based in CZ, communicating in 3 languages.

Origin

Market Scope

national

Languages

cs, en, ru

Avokado is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Avokado. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Wordmark

Text

Primary shape: rectangle

Complexity30%

modernclean

Brand Codes

#a01417

Signature ColorSupporting

Dark red used in the logo and as a highlight color.

Consistency80%

WebsiteSocial

ActiveOccasional

bebas-neue-light

Typography CodeSupporting

Used for headings, giving a modern and stylish appearance.

Consistency70%

Website

ActiveOccasional

Avokado

Naming ConventionSupporting

Brand name is a direct reference to the product.

Consistency100%

WebsiteAdvertisingSocial

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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