Axis Optik, s.r.o.

The Ruler

“Ray-Ban | Tommy Hilfiger | Guess | Armani Exchange. Dopřej si stylové brýle za skvělou cenu a vyber si z top světových značek. Akce platí na vybrané obruby při koupi kompletních dioptrických brýlí.”

Healthcare·Eyewear·est. 2026·axis-optik.cz

Open SansProfessionalReliableModernHelpful10/12 intel

What Drives Them

👑

The Ruler

Organized and dependable. Creates order and stability.

PrecisionQualityCustomer SatisfactionInnovation

Color Intelligence

Axis Optik, s.r.o. anchors on Orange (#d06d3f) as their primary brand signal, paired with Orange (#e75012), and accented by Orange. The palette leans warm — inviting and energetic.

#d06d3f

Primary

#e75012

Secondary

#f3bda2

Accent

#fde0cc

Accent

#e58f6a

Accent

#fcfbf8

Background

warm palette(6w/0c)Orange

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Open Sans— BodySans Serif

Poppins— HeadingsSans Serif

Verdana— secondary_headingSans Serif

Arial— UISans Serif

Open Sans— navigationSans Serif

Open Sans— captionSans Serif

Logo Anatomy

Axis Optik, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanprofessional

Brand Character

Axis Optik, s.r.o. is authoritative and decisive, energetic and passionate.

Confidence

80%

Enthusiasm

75%

Formality

65%

Warmth

60%

Technicality

50%

Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

optikměření zrakubiometrickéVisionixPaskal 3D

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 2 social platforms.

Websitehttps://axis-optik.cz

Built withwordpress

Social

facebookinstagram

Market Presence

Regional presence, based in CZ.

Origin

Market Scope

regional

Languages

Axis Optik, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Axis Optik, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

HorizontalIconText

Primary shape: rectangle

Complexity50%

moderncleanprofessional

Brand Codes

#d06d3f

Signature ColorSupporting

Burnt orange used in the logo and throughout the website.

Consistency90%

WebsiteSocial

ActiveOccasional

Axis Optik

Naming ConventionSupporting

Simple, memorable name related to vision.

Consistency100%

WebsiteSocial

ActiveOccasional

Warm, natural lighting

Photography Style CodeSupporting

The photography uses warm, natural lighting to create a welcoming and approachable feel.

Consistency80%

Website

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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