What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Axit.cz anchors on a muted Red (#d8c6c5) as their primary brand signal, paired with Red (#635150), and accented by Red. The palette leans warm — inviting and energetic.
#191919
Text
#d8c6c5
Primary
#635150
Secondary
#920808
Accent
#aa8483
Accent
#3e3e3e
Text
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Axit.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Axit.cz is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Náchod, CZ, communicating in 4 languages.
CZ
Náchod, CZ
national
cs, sk, en, pl
Axit.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Axit.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#920808
Dark red used for accents and calls to action, conveying energy.
Poppins
Modern font used for headings, projecting a contemporary image.
Round Plug
The round shape of the plug with the Force logo is a signature shape.
FORCE wordmark
The word "FORCE" is written around the edge of the plug.
Social Media Intelligence
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