AXON
The RulerServes Cross-country skiers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AXON anchors on Red (#9e223a) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#d6d6d6
Accent
#2f2f2f
Text
#000000
Background
#ffffff
Background
#9e223a
Primary
#8d8d8d
Accent
Typography
Headings set in trebuchet (a sans-serif — clean, modern, and optimized for digital), body in tahoma (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AXON uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AXON is authoritative and decisive, energetic and passionate, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
AXON is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AXON. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Axon Red
Used for accents, highlights, and calls to action, creating a sense of energy.
Tahoma
Simple and readable font used for body text, providing a functional and straightforward feel.
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