AZ Catering
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
AZ Catering emphasizes a blend of traditional Czech and Italian cuisine with comprehensive service offerings. This combination creates a distinctive positioning centered around delivering a complete and culturally rich gastronomic experience.
Color Intelligence
AZ Catering anchors on a vivid Blue (#005a49) as their primary brand signal, paired with Orange (#ba9d53). The palette leans warm — inviting and energetic.
#005a49
Primary
#ba9d53
Secondary
#ffffff
Background
#000000
Text
#dee2e6
Surface
Typography
Primary typeface: Metropolis.
Logo Anatomy
Brand Character
AZ Catering is formal and professional, authoritative and decisive, warm and approachable.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Regional presence, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
regional
cs
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Brand Codes
Founding Year
References the founding year of 2005 for catering services and 2026 for the U Nás Plzeň chutná brand.
Forest Green
The color #005a49 is used consistently in the logo, website elements, and branding.
Czech Cuisine
References to 'České restaurace' (Czech restaurants) and traditional Czech cuisine.
Location-Based Names
Using location-specific names like 'U Nás Plzeň chutná' (At Our Place, Plzeň Tastes Good).
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
