AZN kru logo

AZN kru

The Creator
Entertainment·Production Company·aznkru.com
proxima-n-w01-regCreativeCollaborativeProfessionalModern10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

StorytellingQualityInnovationPartnership

Color Intelligence

AZN kru anchors on Red (#df1a1a) as their primary brand signal, paired with Red (#e85a5a), and accented by Red. The palette leans warm — inviting and energetic.

#df1a1a

Primary

#e85a5a

Secondary

#f7dbdb

Accent

#dd9b9b

Accent

#312923

Accent

#ffffff

Background

warm palette(6w/0c)Red · Orange

Typography

Headings set in raleway (a sans-serif — clean, modern, and optimized for digital), body in proxima-n-w01-reg (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
proxima-n-w01-regBodySans Serif
Aa
ralewayHeadingsSans Serif
Aa
helvetica-w01-lightsecondary_headingSans Serif
Aa
din-next-w01-lightnavigationSans Serif
Aa
robotoUISans Serif

Logo Anatomy

AZN kru uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist, geometric.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

modernminimalistgeometric

Brand Character

AZN kru is authoritative and decisive, energetic and passionate.

Enthusiasm
80%
Confidence
70%
Warmth
60%
Technicality
50%
Formality
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

productioncompanycommercials

Design Playbook

Photography

professional, candid

Lighting

natural

Color Treatment

color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

clean

Hero Approach

video

Digital Footprint

Built on Wix, active on 2 social platforms.

Built withWix
Social
facebookinstagram

Market Presence

Regional presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

regional

Languages

en

AZN kru is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AZN kru. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: abstract

Complexity50%
modernminimalistgeometric

Brand Codes

AZN

Acronym CodeSupporting

The company name is an acronym.

Consistency95%
WebsiteSocial
ActiveOccasional

#d21d19

Signature ColorSupporting

Bright red color used in the logo and website accents, creating a bold and energetic feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Proxima Nova

Typography CodeSupporting

Used for headings and body text, providing a modern and clean look.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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