backaldrin
The Innocent“Une qualité constante grâce à des contrôles réguliers et des essais de cuisson”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
backaldrin anchors on Red (#d1281c) as their primary brand signal, paired with Blue (#3d474c), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#d1281c
Primary
#3d474c
Secondary
#ffffff
Background
#141719
Text
#dfe2e6
Surface
#007aff
Accent
Typography
Headings set in KievitPro (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
backaldrin uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
backaldrin is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, food, professional
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on typo3, active on 3 social platforms.
Market Presence
Global presence, based in AT, communicating in 10 languages.
AT
global
fr, en, de, ru, pl_pl, cs, it, sk, hu, es
backaldrin is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by backaldrin. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Tomato Red
Used in the logo and as an accent color throughout the website.
KievitPro
Used for headings and body text, providing a modern and professional look.
Baking Ingredients
Focus on unique and high-quality baking ingredients.
lowercase b
A lowercase 'b' with rounded terminals and a slightly condensed form, used as a logo.
Social Media Intelligence
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