What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BA&CON pack anchors on Orange (#f3ba76) as their primary brand signal, paired with Orange (#f7dca9), and accented by Orange. The palette leans warm — inviting and energetic.
#f3ba76
Primary
#f7dca9
Secondary
#d9b173
Accent
#bf9052
Accent
#ddd5ca
Accent
#363f69
Accent
Typography
Headings set in playfairdisplay-bold (a serif — evoking tradition, authority, and print heritage), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 10 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BA&CON pack uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BA&CON pack is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
static
Digital Footprint
Built on Wix.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Beige
Used as a primary background color, creating a neutral and clean look.
Playfair Display
Used for headings, providing an elegant and classic feel.
BA&CON pack
A play on words combining 'bake' and 'confectionery'.
Sans-serif font
The brand uses a clean, sans-serif font for its logo and website text, creating a modern and professional look.
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