BAD IDEAL
The Ruler“Archetyp nové doby”
Serves Homeowners and contractors looking for bathroom fixtures and supplies
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BAD IDEAL anchors on Red (#d61e1c) as their primary brand signal, paired with Orange (#ddd5d1), and accented by Blue. The palette leans warm — inviting and energetic.
#d61e1c
Primary
#ddd5d1
Secondary
#023398
Accent
#2d4b8b
Accent
#d19f83
Accent
#86837d
Accent
Typography
Headings set in Sablona-STYLE (a display face — designed for headlines and visual impact), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BAD IDEAL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BAD IDEAL is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
BAD IDEAL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BAD IDEAL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
d61e1c
A bright red used for the logo and some accents.
BAD IDEAL
An ironic name that stands out.
Source Sans Pro
Used for headings and body text, providing a modern and clean look.
BAD IDEAL logo
The logo features the words "koupenly BAD IDEAL.cz" in a stylized, bold font with a blue and gray color scheme.
More brands in Retail
Explore other brands in this industry to compare visual identities.
