What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
BAGBIKE anchors on Blue (#30a1cf) as their primary brand signal, paired with Blue (#d0eaf4), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#30a1cf
Primary
#d0eaf4
Secondary
#018cc5
Accent
#69bbdc
Accent
#9fd3e9
Accent
#fcfdfe
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BAGBIKE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BAGBIKE is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#018cc5
Bright blue used as the primary brand color, conveying energy and reliability.
Raleway
Modern and clean font used for headings, providing a contemporary feel.
Compound Word
Combining 'bag' and 'bike' to create a memorable and relevant brand name.
Bagbike font
The logo uses a custom font with sharp, angular letterforms.
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