Baja Design
The Ruler“Softshellové oblečení, které s Vámi drží krok”
Serves Parents and children
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Baja Design anchors on Blue (#4fb6b9) as their primary brand signal, paired with Blue (#d8efef), and accented by Red. The palette leans cool — projecting trust and professionalism.
#4fb6b9
Primary
#d8efef
Secondary
#ddd6d4
Accent
#83cccd
Accent
#adddde
Accent
#fefefe
Background
Typography
Headings set in Pacifico (a handwritten style — projecting personality and human warmth), body in Poppins (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Baja Design uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Baja Design is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
4EB7B9
Teal color used for the logo and throughout the website, giving a fresh and modern feel.
Poppins
Used for headings and body text, providing a clean and readable appearance.
Made in Czech Republic
Emphasizing local production and quality.
Social Media Intelligence
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