What Drives Them
Color Intelligence
Balans anchors on Orange (#e98260) as their primary brand signal, paired with Orange (#bf7c59), and accented by Orange. The palette leans warm — inviting and energetic.
#e98260
Primary
#bf7c59
Secondary
#ed9f81
Accent
#f5d9c3
Accent
#7a7451
Accent
#365644
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Poppins (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Balans uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: minimalist, modern, clean.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
Balans is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
natural, food photography
natural
natural
flat
minimal
rounded
comfortable
image
Digital Footprint
Built on Squarespace, active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
en
Balans is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Balans. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#e98260
Orange used for accents and calls to action.
Montserrat
Used for headings, giving a modern and clean feel.
Discover Healthy Food in Prague
Tagline emphasizing healthy food.
Hexagon with stylized 'b'
A hexagon shape containing a stylized letter 'b' or 's' with rounded edges, used as a logo.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
