BAOBAB
The RulerServes Homeowners and businesses seeking gardening and tree care services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BAOBAB anchors on a vivid Green (#006828) as their primary brand signal, paired with Blue (#7fc5b5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#006828
Primary
#7fc5b5
Secondary
#c2e4dd
Accent
#028a6a
Accent
#3ba890
Accent
#2e300e
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BAOBAB uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
BAOBAB is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
natural, outdoor
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
en, cs
BAOBAB is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BAOBAB. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Forest Green
Used in the logo and throughout the website for headings and accents.
Open Sans
Used for body text, creating a clean and readable feel.
Lush Greenery
Photos of vibrant gardens and trees, emphasizing the company's focus.
Gardening Expertise
Emphasizes the team's long experience and education in gardening.
Baobab tree logo
The logo features a stylized baobab tree with a thick trunk and sparse branches, symbolizing the company's focus on trees and greenery.
Social Media Intelligence
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