Bar/ák
The EverymanServes Young adults and locals seeking a relaxed outdoor social space
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Bar/ák anchors on a vivid Blue (#0097f5) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#0097f5
Primary
#fdfeff
Background
#434343
Text
#1f1f1f
Background
#a8a8a8
Accent
#6e6e6e
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bar/ák uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Bar/ák is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
Candid, Lifestyle
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on Webnode.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Bar/ák is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Bar/ák. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Blue (#0097f5)
Used for primary buttons and links, creating a modern and inviting feel.
Abril FatFace
Used for headings, providing a bold and distinctive look.
Léto Pod Viaduktem
Mentioned as a previous project, highlighting experience in revitalizing public spaces.
Key-B logo
The logo combines a key shape with the letter 'B', creating a distinctive and memorable mark.
Prague spelling variations
The brand uses a grid of the word 'Prague' spelled in different languages, creating a visual pattern.
High-contrast B&W
The website uses high-contrast black and white photography to create a dramatic and stylish visual.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
