Bar Klokan logo

Bar Klokan

The Everyman
Food & Beverage·Bar·barklokan.metro.bar

Serves Young adults and locals seeking a relaxed social environment

Patrick HandRelaxedFriendlyModernSocial11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityRelaxationQuality DrinksSocializing

Color Intelligence

Bar Klokan anchors on Yellow (#564d1d) as their primary brand signal, paired with Blue (#007aff), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#181a19

Background

#313233

Text

#58595a

Accent

#444546

Text

#564d1d

Primary

#007aff

Secondary

cool palette(1w/5c)Gray · Yellow · Blue

Typography

Headings set in Patrick Hand (a handwritten style — projecting personality and human warmth), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
Patrick HandHeadingsHandwritten
Aa
Open SansBodySans Serif
Aa
Robotosecondary_headingSans Serif
Aa
Helvetica NeueUISans Serif
Aa
ArialnavigationSans Serif
Aa
museo-sanscaptionSans Serif

Logo Anatomy

Bar Klokan uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Bar Klokan is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
85%
Warmth
75%
Confidence
65%
Humor
65%
Urgency
45%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Design Playbook

Photography

Candid, Appetizing

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, headquartered in Prague, CZ, communicating in 2 languages.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

en, cs

Bar Klokan is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Bar Klokan. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Drink Photography

Photography Style CodeSupporting

The image features a dark, moody photography style with a focus on drinks and ingredients on a black background.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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