BASF, spol. s r.o. logo

BASF, spol. s r.o.

The Creator
Chemicals·Chemical Company·basf.com

Serves Industrial customers

Roboto FlexInnovativeReliableSustainableTechnical11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

InnovationSustainabilitySafetyIntegrity

Color Intelligence

The palette leans warm — inviting and energetic.

#d2d2d2

Background

#000000

Background

#ffffff

Background

#434d47

Text

#788184

Background

#656565

Background

warm palette(4w/2c)Gray

Typography

Headings set in Helvetica Neue LT W05_45 (a sans-serif — clean, modern, and optimized for digital), body in Roboto Flex. 4 typeface families in play — a richer, more layered typographic system.

Aa
Roboto FlexBodyvariable
Aa
Helvetica Neue LT W05_45HeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

BASF, spol. s r.o. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: corporate, modern, clean.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

corporatemodernclean

Brand Character

BASF, spol. s r.o. is formal and professional, authoritative and decisive, technically detailed.

Confidence
85%
Formality
80%
Technicality
70%
Enthusiasm
50%
Warmth
40%
Voice Person

third

Reading Level

college

CTA Style

formal

Design Playbook

Photography

professional, corporate

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

active on 4 social platforms.

Social
linkedintwitterfacebookinstagram

Market Presence

Global presence, headquartered in Ludwigshafen, DE.

Origin

DE

Headquarters

Ludwigshafen, DE

Market Scope

global

Languages

en

BASF, spol. s r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BASF, spol. s r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
corporatemodernclean

Brand Codes

Dark Blue

Signature ColorSupporting

Used in the logo and as a primary color for headings and links.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Roboto Flex

Typography CodeSupporting

Modern and versatile font used for headings and body text.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

BASF

Acronym CodeSupporting

The brand is known by its acronym.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

BASF Font

Typography CodeSupporting

The BASF logo uses a specific sans-serif font that is used consistently across its branding.

Consistency90%
Website
ActiveOccasional

Square logo

Signature ShapeSupporting

The BASF logo features a square shape surrounding the company name.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.

Instagram

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