
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Basicnutrition anchors on Orange (#e8af3a) as their primary brand signal, paired with Blue (#13aabd), and accented by Gray. The palette balances warm and cool tones.
#e8af3a
Primary
#676767
Accent
#13aabd
Secondary
#0493a8
Accent
#0bc3d8
Accent
#e1ccd5
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in font-eshoprychle (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Basicnutrition uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Basicnutrition is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants

Primary Raster
Primary LogoBrand Codes
#13aabd
Teal color used for accents and calls to action, creating a sense of energy and health.
Montserrat
Modern sans-serif font used for headings, creating a clean and energetic look.
Descriptive Product Names
Product names clearly state the type of supplement or ingredient.
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