What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BAXI anchors on Blue (#1e5a9b) as their primary brand signal, paired with Blue (#dde4ec), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#1e5a9b
Primary
#dde4ec
Secondary
#5884b3
Accent
#122d4e
Accent
#707072
Background
#ffffff
Background
Typography
Headings set in neo-sans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
BAXI uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
BAXI is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in IT.
IT
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Baxi Blue
Dominant blue color used in the logo and throughout the website, #1e5a9b.
Neo-sans
Modern sans-serif font used for headings and body text.
Italian Origin
Emphasizes the Italian manufacturing and design.
Family-focused lifestyle
The photography features a mother and child in a domestic setting, suggesting a focus on family and home comfort.
Social Media Intelligence
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