BBQstore.cz logo

BBQstore.cz

The Everyman
Retail·Barbecue Equipment·bbqstore.cz

Serves Home cooks and grilling enthusiasts

woodmart-fontReliablePracticalHelpfulOutdoorsy10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceExpertiseCommunity

Color Intelligence

BBQstore.cz anchors on a vivid Orange (#ff9f21) as their primary brand signal, paired with Orange (#fb7e00), and accented by Orange. The palette leans warm — inviting and energetic.

#ff9f21

Primary

#fb7e00

Secondary

#f9a456

Accent

#ffce00

Accent

#000000

Background

#7bdcb5

Accent

warm palette(5w/1c)Orange · Yellow · Green

Typography

Headings set in Cabin (a sans-serif — clean, modern, and optimized for digital), body in woodmart-font (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
woodmart-fontBodySans Serif
Aa
CabinHeadingsSans Serif
Aa
Poppinssecondary_headingSans Serif
Aa
LatonavigationSans Serif

Logo Anatomy

BBQstore.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

BBQstore.cz is authoritative and decisive, energetic and passionate.

Enthusiasm
80%
Confidence
75%
Warmth
65%
Urgency
60%
Technicality
50%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

urgent

Signature Words

grilygrilovánípříslušenstvísklademdoprava

Design Playbook

Photography

product photography, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 4 social platforms.

Built withWordPress
Social
facebooktwitterpinterestlinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

BBQstore.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BBQstore.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#ff9c22

Signature ColorSupporting

Orange color used for buttons and accents, creating a sense of warmth and excitement.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Poppins

Typography CodeSupporting

Modern and clean font used for headings, providing a contemporary feel.

Consistency90%
Website
ActiveOccasional

Doprava zdarma nad 2500 Kč

CatchphraseSupporting

Repeated phrase promoting free shipping for orders above a certain amount.

Consistency70%
WebsiteAdvertising
ActiveOccasional

BBQstore

Naming ConventionSupporting

Simple and direct naming convention indicating the store's focus on BBQ products.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Flame Icon

Illustration Style CodeSupporting

A stylized orange flame icon with rounded edges and a slightly cartoonish appearance.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.

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