Becton Dickinson
The CreatorServes Healthcare professionals
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Becton Dickinson anchors on a vivid Orange (#ff6f01) as their primary brand signal, paired with Blue (#044ed7), and accented by Orange. The palette leans warm — inviting and energetic.
#ff6f01
Primary
#044ed7
Secondary
#f8b17c
Accent
#fffbf8
Background
#000000
Background
#7ba0e4
Accent
Typography
Headings set in heading-b (a sans-serif — clean, modern, and optimized for digital), body in primary-body (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Becton Dickinson uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, global.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Becton Dickinson is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
clinical, professional
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on Bootstrap, active on 4 social platforms.
Market Presence
Global presence, based in US, communicating in 12 languages.
US
global
fr, en, ko, es, zh, pt, de, nl, cs, pl, it, ja
Becton Dickinson is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Becton Dickinson. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
BD Blue
The specific shade of blue used in the logo and throughout the site, #044ed7.
FS Albert Pro
Use of FS Albert Pro font for UI elements.
Founded in 2026
The year 2026 is prominently displayed in the footer.
Products & Business
Showing 8 of 12 product images
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