Be52
Serves Young adults and adults interested in streetwear and urban fashion
What Drives Them
Color Intelligence
The palette leans cool — projecting trust and professionalism.
#5d6465
Background
#f7f7f7
Background
#c6c7c6
Background
#333030
Text
#15141e
Background
#474a49
Text
Typography
Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Be52 uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Be52 is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 5 languages.
CZ
national
cs, en, de, it, es
Be52 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Be52. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
The dark blue (#09367e) is used for the logo and primary buttons.
Be52®
The brand name is prominently displayed throughout the website.
Czech Lifestyle
The brand is described as a 'Czech lifestyle značka'.
Be52 logo
The Be52 logo features a stylized, rounded sans-serif typeface with a distinctive 'e' and a registered trademark symbol.
Lifestyle photography
The brand uses lifestyle photography featuring models wearing their products in urban settings.
Social Media Intelligence
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