Becherovka
The Ruler“Vyrábí se z karlovarské vody, vysoce kvalitního lihu, přírodního cukru a harmonické směsi bylin a koření. Přesný recept je tajný a předává se z generace na generaci.”
Serves Adults who appreciate herbal liqueurs and traditional Czech spirits.
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Becherovka anchors on Blue (#202d68) as their primary brand signal, paired with Blue (#0e144f), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#202d68
Primary
#0e144f
Secondary
#f5f5f8
Background
#9ba1bc
Accent
#646d96
Accent
#cacddb
Accent
Typography
Headings set in Klik Narrow (a sans-serif — clean, modern, and optimized for digital), body in Adjusted Tahoma (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Becherovka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Becherovka is authoritative and decisive, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Product shots, Lifestyle, Cocktails
natural
saturated
flat
top
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 6 languages.
CZ
national
cs, en, de, pl, sk, uk
Becherovka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Becherovka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#202d68
Dark blue used in the header and other design elements, conveying a sense of tradition and quality.
Klik Narrow
Used for headings, providing a modern yet classic look.
1807
The founding year is prominently displayed, emphasizing the brand's long history.
Flat Green Bottle
The iconic flat green bottle is a key element of the brand's identity.
Originál Bitter 1807
Repeated tagline emphasizing the brand's authenticity and history.
Green Bottle
The green glass bottle with a rectangular label is a distinctive packaging element.
Becherovka Font
The specific font used for the 'Becherovka' name on the label is a distinctive typographic element.
JB Logo
The 'JB' monogram logo is a signature shape associated with the brand.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
