BECKER motory logo

BECKER motory

The Creator

Becker gets roller shutters, sun protection systems and many moreapplications moving.

Automation·Industrial Automation·est. 2026·becker-antriebe.com

Serves Specialist retailers and end-users of automation systems

IBM Plex SansReliableInnovativeEfficientTechnological11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityInnovationCustomer FocusSustainability

Color Intelligence

BECKER motory anchors on a vivid Blue (#005394) as their primary brand signal, paired with Blue (#bfdbe9), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#005394

Primary

#bfdbe9

Secondary

#e4eaee

Accent

#009ccf

Accent

#f7d400

Accent

#4a84ad

Accent

cool palette(1w/5c)Blue · Yellow

Typography

BECKER motory uses IBM Plex Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
IBM Plex SansBodySans Serif
Aa
IBM Plex SansHeadingsSans Serif

Logo Anatomy

BECKER motory uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

BECKER motory is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Technicality
82%
Formality
78%
Confidence
75%
Enthusiasm
55%
Urgency
40%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

automationdrive technologyroller shutterssun protectionapplications

Design Playbook

No design patterns detected

Digital Footprint

Built on typo3, active on 4 social platforms.

Built withtypo3
Social
facebookinstagramyoutubelinkedin

Market Presence

multinational, based in DE, communicating in 11 languages.

Origin

DE

Market Scope

multinational

Languages

en, de, nl, fr, it, pl, sv, cs, hu, es, tr

BECKER motory is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BECKER motory. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Becker Blue (#005394)

Signature ColorSupporting

Primary brand color used in the logo, navigation, and throughout the website.

Consistency90%
WebsiteSocial
ActiveOccasional

IBM Plex Sans

Typography CodeSupporting

Used for headings and body text, providing a modern and technical feel.

Consistency95%
WebsiteSocial
ActiveOccasional

Drive Technology

Proprietary TechnologySupporting

Focus on advanced drive technology for automation.

Consistency80%
Website
ActiveOccasional

Product Category Navigation

Ux Pattern CodeSupporting

Clear categorization and navigation of automation products.

Consistency85%
Website
ActiveOccasional

Becker Font

Typography CodeSupporting

The Becker logo uses a specific sans-serif font that is used consistently throughout the website.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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