BENEFIT
The Ruler“BENEFIT – materiály pro reklamu a tisk”
Serves Advertising and printing professionals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BENEFIT anchors on a muted Blue (#38444a) as their primary brand signal, paired with Orange (#e3c891), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#38444a
Primary
#e3c891
Secondary
#e2e3e4
Accent
#c9d0d0
Accent
#fcfcfc
Background
#467aa7
Accent
Typography
Headings set in trebuchet ms (a sans-serif — clean, modern, and optimized for digital), body in verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
BENEFIT is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
BENEFIT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BENEFIT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dark Gray
Used for the logo and primary text, conveying professionalism and stability.
Verdana
Clear and readable font used for body text, ensuring accessibility and a professional feel.
Brand Names
Naming convention focuses on listing brand names they sell.
Leaf shape
A stylized leaf shape is used as part of the logo and as a recurring visual element.
Benefit Font
The word "Benefit" is written in a specific font.
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