Beneš & Michl logo

Beneš & Michl

The Creator

Jsme vaši parťáci pro webová a grafická řešení. Promyšlený design a funkční řešení.

Marketing·Digital Agency·benes-michl.cz
GeistCreativeReliableModernProfessional9/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

InnovationPartnershipResultsSimplicity

Color Intelligence

Beneš & Michl anchors on Pink (#eb16aa) as their primary brand signal, paired with Pink (#f026ca), and accented by Orange. The palette leans warm — inviting and energetic.

#eb16aa

Primary

#f026ca

Secondary

#e6b59d

Accent

#ed78c6

Accent

#f7e9dc

Accent

#b30062

Accent

warm palette(3w/0c)Pink · Orange

Typography

Headings set in Geist (a sans-serif — clean, modern, and optimized for digital), body in var(--bs-font-sans-serif) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
GeistHeadingsSans Serif
Aa
var(--bs-font-sans-serif)BodySans Serif
Aa
Garamondsecondary_headingSerif

Logo Anatomy

Beneš & Michl uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Beneš & Michl is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
75%
Warmth
65%
Formality
55%
Technicality
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

webová řešenígrafická řešenípromyšlený designfunkční řešeníparťáci

Design Playbook

No design patterns detected

Digital Footprint

active on 3 social platforms.

Social
linkedinfacebookinstagram

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Bright Magenta

Signature ColorSupporting

Used in the logo and as a highlight color throughout the website.

Consistency90%
WebsiteSocial
ActiveOccasional

Geist

Typography CodeSupporting

Modern sans-serif font used for headings and body text, creating a clean and contemporary feel.

Consistency85%
WebsiteSocial
ActiveOccasional

Partners' Names

Naming ConventionSupporting

The brand name is a combination of the founders' last names.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Partnership

Origin StorySupporting

The website highlights the partnership and collaborative approach of the agency.

Consistency70%
Website
ActiveOccasional

Geometric shapes

Signature ShapeSupporting

The brand uses geometric shapes like circles, lines, and triangles in an abstract and playful manner.

Consistency90%
Website
ActiveOccasional

Abstract Line Art

Illustration Style CodeSupporting

The brand uses abstract line art with rounded shapes and flowing lines.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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