What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Bengas anchors on Red (#bb434f) as their primary brand signal. The palette leans warm — inviting and energetic.
#bb434f
Primary
#000000
Text
Typography
Headings set in times new roman (a serif — evoking tradition, authority, and print heritage), body in palatino linotype (a serif — evoking tradition, authority, and print heritage). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Bengas is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, based in XX.
XX
regional
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Brand Codes
Palatino Linotype
Used for headings and key text, giving a traditional and slightly old-fashioned feel.
Gipsy Music
The brand is centered around traditional Gipsy music, a strong cultural element.
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