BENITO.cz
The Everyman“Dětské oblečení na BENITO.CZ | Oblečení pro kluky i holky.”
Serves Parents of young children
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
BENITO.cz anchors on Blue (#14bed1) as their primary brand signal, paired with Green (#61b646), and accented by Red. The palette leans cool — projecting trust and professionalism.
#14bed1
Primary
#61b646
Secondary
#e91140
Accent
#5d6260
Accent
#008c06
Accent
#d33a36
Accent
Typography
Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BENITO.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
BENITO.cz is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
product_focused, lifestyle
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
BENITO.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BENITO.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Teal
Used for primary buttons and accents throughout the site.
Descriptive Product Names
Product names are very descriptive, including material and style.
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