Berounka.cz
The Everyman“Berounka.cz - Půjčovna lodí na Berounce | Kanoe, rafty, vodácké túry”
Serves Outdoor enthusiasts, families, and tourists seeking recreational activities on the Berounka river.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Berounka.cz anchors on a muted Blue (#cfd7dd) as their primary brand signal, paired with Blue (#1b4f5d), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#cfd7dd
Primary
#1b4f5d
Secondary
#67d3f2
Accent
#2fc2e1
Accent
#343a1f
Accent
#202515
Accent
Typography
Headings set in Antonio (a sans-serif — clean, modern, and optimized for digital), body in Outfit (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Berounka.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: nature, minimalist, modern.
Combination Mark
round
Icon + Text
4/10
Brand Character
Berounka.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
outdoor, action, lifestyle
natural
vibrant
flat
dropdown
rounded
comfortable
image
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
Berounka.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Berounka.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Teal
Used as a primary color, evoking the river and outdoor activities.
Since 2010
Highlights the company's experience in the industry.
Berounka.cz Font
The website uses a bold, sans-serif font for the main title 'BEROUNKA.CZ' which is distinctive and memorable.
River Scenery
The website uses landscape photography of the Berounka river, often from an elevated perspective, showcasing the natural beauty of the area.
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