Bertoo
The Ruler“Velký výběr cestovních kufrů, prémiové módy a luxusních doplňků.”
Serves Affluent travelers seeking premium luggage and fashion.
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Bertoo anchors on a muted Orange (#3e3430) as their primary brand signal, paired with Red (#d33a36), and accented by Gray. The palette leans warm — inviting and energetic.
#3e3430
Primary
#6a6d6a
Accent
#cacaca
Accent
#fcfcfc
Background
#a0a09f
Accent
#d33a36
Secondary
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bertoo uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Bertoo is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Red
Used for call-to-action buttons and highlights.
Poppins
Used for headings and key text elements.
Luxury Lifestyle
High-quality product shots with lifestyle elements.
BERTOO circular text
The brand name 'BERTOO' is arranged in a circular fashion around the top of the logo.
Double B
The logo features a stylized double 'B' as its central element.
Italian flag colors
The logo incorporates the colors of the Italian flag (green, white, and red) in a curved line at the bottom.
Social Media Intelligence
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