BETA, spol. s r.o. logo

BETA, spol. s r.o.

The Ruler
Transportation·Freight Transportation·transport-beta.cz

Serves Businesses requiring freight and logistics services

Pontano SansReliableEfficientProfessionalDependable11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

Customer SatisfactionIntegritySafetyInnovation

Color Intelligence

BETA, spol. s r.o. anchors on Yellow (#f5f0b6) as their primary brand signal, paired with Yellow (#d2c77f), and accented by Gray. The palette leans warm — inviting and energetic.

#f5f0b6

Primary

#d2c77f

Secondary

#d5d5d5

Accent

#403231

Accent

#fdfdf8

Background

#a19565

Accent

warm palette(6w/0c)Yellow · Gray · Red

Typography

Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Pontano Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Pontano SansBodySans Serif
Aa
Open SansHeadingsSans Serif
Aa
MenloUIMonospace
Aa
Courier NewUIMonospace

Logo Anatomy

BETA, spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

BETA, spol. s r.o. is authoritative and decisive, technically detailed.

Confidence
80%
Technicality
70%
Formality
65%
Urgency
60%
Enthusiasm
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

mezinárodnívnitrostátníkontejnerovápřepravaspedice

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Regional presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

regional

Languages

cs

BETA, spol. s r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BETA, spol. s r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

BETA

Acronym CodeSupporting

The brand is known by its acronym.

Consistency100%
Website
ActiveOccasional

Mustard Yellow

Signature ColorSupporting

#f5f3cd used as a background color, creating a distinctive visual element.

Consistency70%
Website
ActiveOccasional

Pontano Sans

Typography CodeSupporting

Used for headings, providing a modern and readable style.

Consistency80%
Website
ActiveOccasional

Beta Logo Font

Typography CodeSupporting

The Beta logo uses a rounded, sans-serif font with connected letters, creating a distinctive and recognizable brand element.

Consistency90%
Website
ActiveOccasional

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