What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Betty Barclay anchors on a muted Orange (#d2cabd) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#414141
Text
#d2cabd
Primary
#dddddd
Accent
#b0b0b0
Accent
#797979
Accent
#2f3135
Text
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Betty Barclay uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Betty Barclay is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
DE
Brno, CZ
local
cs
Betty Barclay is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Betty Barclay. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
#414141 used in text and background elements
Roboto
Used for body text, providing a clean and modern feel.
Betty Barclay
Brand name used consistently across the website and social media.
Candid Staff Photos
The brand uses candid photos of staff members in their retail locations, creating a personal and approachable image.
Betty Barclay
The brand uses the name of a person, presumably the founder, as its brand name.
Mannequin Product Shots
The brand uses mannequin product shots to showcase their clothing.
Social Media Intelligence
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