What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Betty Mode anchors on a vivid Blue (#0ba9bd) as their primary brand signal, paired with Blue (#b0c9c7), and accented by Red. The palette leans cool — projecting trust and professionalism.
#0ba9bd
Primary
#b0c9c7
Secondary
#2e2a39
Background
#dc6767
Accent
#86cecd
Accent
#f7f8f9
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Betty Mode uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Betty Mode is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Family Business
Highlights being a Czech family business with over 20 years of experience.
Teal
Used as a primary accent color, particularly in buttons and highlights.
Poppins
Used for headings and body text, providing a modern and friendly feel.
Child-focused lifestyle
The photography features children in natural, lifestyle settings, suggesting a focus on comfort and everyday wear.
Social Media Intelligence
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