BSM2 logo

BSM2

The Innocent
Security Services·Security·ostraha.bsm2.cz

Serves Businesses and homeowners in the Kolín region

SarabunProtectivenessreliabletrustworthyprofessionalexperienced11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Protectiveness

BSM2's values, personality, signature words, and key brand codes all point towards a core concept of actively providing protection and security for their clients' assets. The emphasis on 'ochrana majetku' (property protection) and 'zásahová jednotka' (intervention unit) further reinforces this.

securityprotectionexpertisecustomer service

Color Intelligence

BSM2 anchors on a vivid Yellow (#fccd39) as their primary brand signal, paired with Yellow (#8c742e). The palette leans warm — inviting and energetic.

#fccd39

Primary

#8c742e

Secondary

#212121

Background

#96a1a2

Background

#565650

Background

#e0e8e5

Background

warm palette(4w/2c)Yellow · Gray · Green

Typography

Headings set in Sarabun (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).

Aa
SarabunHeadingsSans Serif
Aa
SarabunnavigationSans Serif
Aa
RobotoBodySans Serif
Aa
RobotoUISans Serif

Logo Anatomy

BSM2 uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

BSM2 is formal and professional, authoritative and decisive.

Confidence
78%
Nostalgia
71%
Formality
67%
Urgency
62%
Technicality
58%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

ochrana majetkupult centralizované ochranyzásahová jednotkabezpečnostní službakomplexní služby

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

BSM2 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BSM2. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

BSM2 Yellow

Signature ColorSupporting

The bright yellow color used for buttons, headings, and accents throughout the website. Hex: #fecd38

Consistency90%
Website
ActiveOccasional

Sarabun Sans

Typography CodeSupporting

The Sarabun font is used for headings and navigation.

Consistency80%
Website
ActiveOccasional

Longest Security Service

Heritage ElementSupporting

Claims to be the oldest and largest security service in the Kolín region.

Consistency70%
Website
ActiveOccasional

Oval Logo

Signature ShapeSupporting

The logo is an oval shape with the text 'KOLIN M2 BEZPEČNOSTNÍ SLUŽBA' inside.

Consistency90%
Website
ActiveOccasional

Security Guard

Photography Style CodeSupporting

The photography style features a security guard in uniform with a serious expression, conveying a sense of professionalism and security.

Consistency80%
Website
ActiveOccasional

Security Guard Image

Photography Style CodeSupporting

The website uses a professional image of a security guard in uniform with the word "SECURITY" visible on the sleeve.

Consistency80%
Website
ActiveOccasional

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