BSM2
The InnocentServes Businesses and homeowners in the Kolín region
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
BSM2's values, personality, signature words, and key brand codes all point towards a core concept of actively providing protection and security for their clients' assets. The emphasis on 'ochrana majetku' (property protection) and 'zásahová jednotka' (intervention unit) further reinforces this.
Color Intelligence
BSM2 anchors on a vivid Yellow (#fccd39) as their primary brand signal, paired with Yellow (#8c742e). The palette leans warm — inviting and energetic.
#fccd39
Primary
#8c742e
Secondary
#212121
Background
#96a1a2
Background
#565650
Background
#e0e8e5
Background
Typography
Headings set in Sarabun (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
BSM2 uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BSM2 is formal and professional, authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
BSM2 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BSM2. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
BSM2 Yellow
The bright yellow color used for buttons, headings, and accents throughout the website. Hex: #fecd38
Sarabun Sans
The Sarabun font is used for headings and navigation.
Longest Security Service
Claims to be the oldest and largest security service in the Kolín region.
Oval Logo
The logo is an oval shape with the text 'KOLIN M2 BEZPEČNOSTNÍ SLUŽBA' inside.
Security Guard
The photography style features a security guard in uniform with a serious expression, conveying a sense of professionalism and security.
Security Guard Image
The website uses a professional image of a security guard in uniform with the word "SECURITY" visible on the sleeve.
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