What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Big Burger anchors on Red (#c72231) as their primary brand signal, paired with Yellow (#f0c733), and accented by Red. The palette leans warm — inviting and energetic.
#c72231
Primary
#f0c733
Secondary
#ecb6ba
Accent
#dc747d
Accent
#fffdfc
Background
#d45562
Accent
Typography
Big Burger uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Big Burger uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Big Burger is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and urgent and action-driven.
second
elementary
urgent
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
Big Burger is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Big Burger. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#c72231
Red used for the main branding elements and call-to-action buttons.
#f0c733
Yellow used as a secondary color for highlights and accents.
Open Sans
Used throughout the website for a clean and readable appearance.
Big Burger Font
The Big Burger logo uses a bold, sans-serif font with rounded edges, creating a friendly and approachable feel.
Delivery Scooter
The delivery service is represented by a cartoon illustration of a person riding a yellow scooter, which adds a playful and dynamic element to the brand's visual communication.
Food Close-ups
The food photography features close-up shots of the menu items, highlighting their texture and ingredients against a bright background.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
