Biio logo

Biio

The Ruler

Biio.cz - váš dodavatel kvalitních potravin

Food & Beverage·Food Delivery·biio.cz

Serves Health-conscious consumers seeking convenient grocery delivery

Amatic SCReliableFreshConvenientHealthy11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualitySustainabilityCustomer SatisfactionConvenience

Color Intelligence

Biio anchors on Yellow (#cbdd2a) as their primary brand signal, paired with Orange (#493e2e), and accented by Orange. The palette leans warm — inviting and energetic.

#cbdd2a

Primary

#493e2e

Secondary

#312417

Background

#5a5146

Accent

#e08524

Accent

#30484f

Accent

warm palette(5w/1c)Yellow · Orange · Blue

Typography

Headings set in Amatic SC (a display face — designed for headlines and visual impact), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Amatic SCHeadingsDisplay
Aa
Oswaldsecondary_headingSans Serif
Aa
UbuntuBodySans Serif

Logo Anatomy

Biio uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

modernclean

Brand Character

Biio is authoritative and decisive, energetic and passionate, simply spoken and accessible — also urgent and action-driven.

Confidence
80%
Enthusiasm
70%
Urgency
70%
Warmth
60%
Formality
50%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

dodavatelkvalitníchpotravin

Design Playbook

Photography

product, food

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Bootstrap.

Built withBootstrap

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
modernclean

Brand Codes

Lime Green

Signature ColorSupporting

#cadc23 used in the logo and website accents.

Consistency70%
Website
ActiveOccasional

Short and Catchy

Naming ConventionSupporting

The brand name is short and memorable.

Consistency100%
Website
ActiveOccasional

Scalloped circle logo

Signature ShapeSupporting

The logo features a scalloped circle shape with a dark brown border.

Consistency90%
Website
ActiveOccasional

Leaf and wheel icon

Illustration Style CodeSupporting

The logo includes a stylized leaf and a wheel, suggesting natural and possibly organic products.

Consistency80%
Website
ActiveOccasional

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