What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Bike Bonus anchors on a muted Orange (#453527) as their primary brand signal, paired with Orange (#ee7f1b), and accented by Gray. The palette leans warm — inviting and energetic.
#453527
Primary
#ee7f1b
Secondary
#969696
Accent
#934f11
Accent
#fcfcfc
Background
#7d7572
Accent
Typography
Headings set in Fira Sans (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bike Bonus uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Bike Bonus is authoritative and decisive, warm and approachable, energetic and passionate.
first_singular
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on martin.cz, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Burnt Orange
Used in the logo and as a primary accent color on the website.
Martin Zůna
The founder is prominently featured on the website.
Founder
A man with glasses is featured prominently, likely the founder or a key figure associated with the brand.
Workshop Setting
The photography style features the founder in a workshop setting with a bicycle, suggesting expertise and hands-on service.
Workshop Portrait
The photography style features a portrait of the founder/key figure in a workshop setting, emphasizing expertise and hands-on approach.
Social Media Intelligence
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